Do you feel like there is amazing potential in your community, but struggle to fill vacant storefronts?

Do you see other places thriving, but you can't figure out how to replicate it in your community?

Do you feel like you’re the only one trying to make it all happen?

You are not alone.

80% of all counties are seeing a decline in working age population.

People and places are getting left behind.

It’s time for a bold change and new investments to make great places with thriving economies.

Recast City Masterclass shows you how to build a strong, inclusive main street and get your community back.

What is Recast City Masterclass?

Build a strong, inclusive main street and get your community back.

Masterclass graduates see these results:

  • Learn step by step how to find the right local businesses for main street (or your downtown).

  • Show you how to build a stronger, more resilient and inclusive, business community.

  • Find out how to bring small-scale manufacturing businesses into the limelight to achieve these outcomes.

  • Build buy-in to bring main street back to life and grow property values.

  • Get coached on successful redevelopment and business development models.

Who this is for:

  • Local elected officials, city managers, and their staff

  • Economic development and planning agency leaders

  • Business & commercial improvement district executives

  • Main street, downtown development, & community development corp. leaders

  • Local real estate developers

  • Local leaders with decision-making power to act and implement NOW

Space is limited.

The Masterclass group will be limited to 8 participants to ensure everyone receives individual attention.

With one-on-one access to an experienced community development coach, as well as the other high achieving local leaders who will also be participating, this program has a value of over $7,000, but if you apply before October 31, you can take advantage of the Super Early Bird price of $1,999. On November 1, 2019 the price will go up to $2,499.

Masterclass Details:

  • 8 LIVE facilitated training and discussion workshop sessions on Zoom video conference

  • Recast City tools & proprietary worksheets

  • Proven techniques for outreach and engagement (that actually work!)

  • Learning cohort of community leaders making it happen - just like you

  • “Best of” models from across the country to jump to the answer fast

  • Weekly guidance & coaching through trainings and office hours

Meet Ilana Preuss, Community Development Coach

Ilana is the Founder & CEO of Recast City, as well as the co-author of Discovering Your Maker Economy and Made in PLACE: Small-scale manufacturing & neighborhood revitalization.

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Preuss’ passion for great places grew out of her experience working with big and small cities all over the country when she led the technical assistance program at the U.S. EPA Smart Growth Program, and as the Vice President & Chief of Staff at Smart Growth America.

As the daughter of a maker (you should see her mother’s quilts!) and a life-long city lover (her father still teaches her how to wander cities well!), Ilana combined her love of places, locals who love those places, and her impatience to make things happen NOW in communities into a new firm.

Through Recast City, she partners with local leaders to bring main street back to life, bring business back to downtown, and build an inclusive and resilient economy. All by bringing small-scale manufacturing businesses into redevelopment projects and place-based economic development. She is passionate about making great places and sees that small-scale product businesses are a missing piece in today’s mixed-use development, commercial property repositioning, and local economic development strategy.

When Preuss is not onsite with a city or coaching a community leader, she can be found cooking up a storm with her two amazing teens. She lives in Maryland, always hunts down the local chocolate production business, and still sings along to all 80’s music.

What clients are saying:

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”Our work with Recast City crystalized what we are trying to do economic development wise - what the needs are out there, what the businesses are, and what our street could become. We saw a huge change in how the Business Loop is viewed. People used to say it’s not safe. Now they’re asking about the cool pop-up lot. Ilana pushed us to look for connectors and be intentional about bringing in underrepresented business owners – it really broadened my view of the community and my network. The final report felt very specific to us - there were steps I could start moving on Day 1. We will have the commercial shared kitchen open 9 months from the date of the report!”

Carrie Gartner, Executive Director, The Business Loop Improvement District, Columbia, MO

“Ilana is a person that sleeps (we hope) and dreams of creating successful small scale manufacturing businesses in distressed communities. After working with Recast City, we published an RFP of a city owned building for the property to be redeveloped for maker spaces, and we partnered more with the Knoxville Area Urban League and the Knoxville Entrepreneur Center (KEC) to help makers grow and to educate neighborhoods on how to support their business base."

Dawn Michelle Foster, Redevelopment Director, Knoxville, TN

On November 1, 2019 the price will go up to $2,499, but if you apply before October 31, you can take advantage of the

Super Early Bird price of $1,999.

Click the button below to apply for this unique mastermind, and get one step closer to making your community a great place with thriving local businesses.

Do you still have a few questions? Book a quick chat with Ilana and see if the Recast City Masterclass is a fit for you.