Press Release: Ilana Preuss, Founder & CEO of Recast City and a leading champion of small-scale manufacturing in the United States, announced today the inaugural SPARK 10, a first-ever list of 10 women who are sparking catalytic change through small-scale manufacturing in communities across America. Each of these women has developed an innovative model to address community and economic development needs through small-scale manufacturing. Their work deserves wide recognition, as it provides opportunities for replication.

Diversifying often implies attracting new industries by luring them from elsewhere – often a zero-sum game, if the industries are simply shifting locations within the United States. But diversifying can more effectively mean growing new businesses and industries locally, as Baltimore is proving. The city is building out the most robust support for small-scale manufacturing of any city in the nation — and data released earlier this year shows that Baltimore is setting a new standard that should be recognized.

In this episode of The Bottom-Up Revolution by Strong Towns, Ilana Preuss joins host Tiffany Owens Reed to discuss the importance of small-scale manufacturing and her experiences as a city builder.

New York and other cities are changing their zoning codes to allow clean, small-scale production in their commercial corridors. Opening up retail spaces to “artisanal manufacturing” has many benefits for communities.

One of the long-term effects of the Covid-19 pandemic is the way it has transformed office use, threatening the viability of storefront retail in downtown office buildings. Owners of such commercial properties are now often exploring converting vacant retail space into restaurants and other experiential venues. But the range of alternative options needs to be expanded – and small-scale manufacturing offers a proven, yet often overlooked, solution.

Mayor Adams celebrated on March 6 the New York City Planning Commission’s approval of his “City of Yes for Economic Opportunity” proposal, which now proceeds to full City Council consideration on April 8. It is the largest overhaul of the city’s commercial and manufacturing zoning in 60 years, and it holds great promise for all New Yorkers. That’s because it allows small clean production businesses in commercial corridors in all five boroughs for the first time, and that will benefit everyone.

Reflecting on this past year, small businesses, downtowns, and what makes it all work (or not), I’ve been thinking about what we’ve learned. We can all admit, it’s been a weird year. Interest rates are up, spending in small businesses seem to be down, the pandemic is not the core conversation, but its impacts are definitely still lingering on our local economies.

The time is now for companies to take an active role in the future of downtowns – for the sake of their employees, their bottom line, and brand allegiance.

The COVID-19 pandemic caused massive retail vacancies in downtowns across the United States. These vacancies are hard enough to fill in previously thriving urban areas, let alone in already struggling Rust Belt areas and small cities. Yet Euclid, Ohio—a majority-Black Rust Belt city of 47,000 people, located on Lake Erie just east of Cleveland—is testing a creative approach to filling its vacant storefronts and paving the way for business districts of all sizes to recover and grow from within.

Research recently published by Harvard Business Review finds that entrepreneurship has the power to revitalize impoverished communities — if policymakers shift their focus away from venture capital-style, “scaling up” investing and instead design programs that help neighborhood businesses in “scaling deep.” My experience, working with small cities and towns across America, supports that finding and offers lessons for any community looking to build a resilient, home-grown economy.

Yes, I was up at 2am. It happens. I was thinking about the jobs we choose and the roles we serve in our cities. Why 2am? Who knows. Here is where I landed with that middle of the night thinking… What does it mean to choose our cities? Why do we opt to work with or for our city of choice? What are we each working to achieve? Why do we do this work?

America’s downtowns were struggling before the COVID-19 pandemic — with vacant storefronts common, especially in formerly industrial communities and smaller rural cities. Now they’re common in business districts across the country, too. It’s time to bring our downtowns back to life by making small-scale manufacturing a zoning priority — to increase business growth, add needed vitality, and enhance racial equity.

Holiday pop-up markets have become a welcome annual tradition, as they festively attract shoppers to America’s downtowns and main streets in search of one-of-a-kind gifts, handmade crafts and decorations, local food and other unique treats. Their return to our cities and towns this year is cause for special celebration as we work our way through the COVID-19 pandemic.

Entrepreneurship has been a key element of building personal wealth since the founding of our nation, yet access to entrepreneurial opportunities remains highly inequitable – with Black Americans having far fewer opportunities than white Americans. But Baltimore, a city whose population is 62.3% Black, offers a model for the nation for diversifying economic opportunity. It’s a model that should be recognized and scaled nationwide.

As America continues its economic recovery from the COVID-19 pandemic, it must revitalize its downtowns and nearby neighborhoods. The nation also needs to create more opportunities for wealth-building among populations who have been historically excluded. The key is to prioritize small-scale manufacturing, and five cities are pointing the way for the nation.

When Pete Buttigieg was elected mayor of South Bend, Indiana in 2011, the city was typical of many across the American heartland. For decades, its downtown had been plagued with empty storefronts and vacant properties left to decay by absentee building owners. Major industries left large vacant buildings, and many landlords would only rent to "low-risk" national chain stores.

The distribution of federal funds to local communities under the American Rescue Plan, now underway, follows closely the designation of Juneteenth as a national holiday. This confluence provides a unique opportunity to invest in racial equity in downtown development that communities of all sizes nationwide should seize.

We’ve missed a lot of things in the last year and a half, but one of the things I miss most is street festivals. Whether a Caribbean carnival in a big city or a strawberry or tomato festival in a small town, street festivals always embody what makes a place thrive: people walking and relaxing, music playing, artists performing, families and friends coming together, the smell of food cooking, and vendors selling all kinds of colorful things.