Recast City Masterclass

Do you feel like there is amazing potential in your community, but struggle to fill vacant storefronts?

Do you see other places thriving, but you can't figure out how to replicate it in your community?

Do you feel like you’re the only one trying to make it all happen?


80% of all counties are seeing a decline in working age population.

People and places are getting left behind.

It’s time for a bold change and new investments to make great places with thriving economies.



Ready to learn more about the Recast City Masterclass?

If you’ve completed the Recast city masterclass, and you’re ready to implement the tools now (but you want some help getting there),

then the Recast Boost is for you.

Do you need to change your zoning and permitting to allow small-scale manufacturing in downtown? Or do you want to know what real estate models work best with production businesses? Maybe you need to make the case for your real estate project with these businesses to local decision makers? Perhaps you want help to build a diverse community of business owners? Maybe you want to find the best business development program for your producers to scale and stay in town? Or you want to do all of the above?

We’ll be an extension of your staff, coach you through the process, and hand you the answers.

Option 1


You know what you need. You just don’t have time to scour the country to find and compile the best examples to fix your problem and move ahead now. We will track down the best-of-the-best for you - in economic development, planning, branding, real estate development models, or product business development - and hand it to you in a neat package.

  • One month turn around for research and analysis

  • Kick off call to define your target need

  • Custom 2-3 page memo on your best “fix” examples from across the country

Are you ready for a Recast Boost?

book a quick chat and let’s see if it’s a fit

Option 2

Recast Boost

Get the right people to the table and take the right actions ASAP. Understand what’s really limiting downtown businesses and investment. In 8 weeks, we’ll take you from trial and error to user-tested, laser-focused action with tons of community buy-in. We’ll train you on our tools so you can keep building the relationships and actions on your own. And we’ll hand you the best-of-the-best examples for you to act on tomorrow.

  • 8 weeks of weekly coaching

  • RC tools to understand your businesses & their specific needs

  • Custom 3-4 page memo handing you the best case studies for the major hurdle you need fixed

Option 3

Boost Onsite

Build the relationships, get all of the right people to the table, and all the answers – side by side with our team over 4-6 months. We’ll work with you in-depth to make it all happen, conduct all the interviews alongside you, brief all the electeds, present a the town hall meeting, conduct all the analysis, and hand you comps for projects and plans at every step. You are ready to act, and you want an ally the entire way through - from A to Z.

  • Initiative complete in 4-6 months.

  • Find the key small-scale manufacturers & property owners in your community

  • Interview them to understand the assets & challenges to achieve your goals

  • Research target neighborhoods or property for investment

  • Compile the best examples to build a complete strategy ready for execution

  • Build your table of stakeholders so you are ready to implement on Day 1


“Ilana is a person that sleeps (we hope) and dreams of creating successful small scale manufacturing businesses in distressed communities. After working with Recast City, we published an RFP of a city owned building for the property to be redeveloped for maker spaces, and we partnered more with the Knoxville Area Urban League and the Knoxville Entrepreneur Center (KEC) to help makers grow and to educate neighborhoods on how to support their business base."

Dawn Michelle Foster, Redevelopment Director, Knoxville, TN

“The best part of the Recast Spark was the personalized attention to detail, vision, and collaboration with staff from Recast City. After completing the Spark, we immediately began planning for ways to implement projects to help us accomplish the short term wins and relied on the guidance to aid in the development of a longer term strategy.”

Chris Bruno, Director of Economic Development, Fairfax City, VA